Aaron is one of the early pioneers in the Ultra Small Form Factor (USFF) compute industry and has been in technology management positions for two decades. Aaron has an eye for opportunity and the ability to take a vision to reality. Aaron is a key member of the team at Simply NUC who brought extremeEDGE Servers (an entirely new category of products) to market in 2024. Driven and passionate, in just a few short years, he led Simply NUC from a start-up to one of the fastest-growing companies in the world. Aaron has also served as Advisory Board Member of industry giants Intel and TD Synnex.
Our team brings a wealth of knowledge and experience to find the right solution for you.
Aaron Rowsell
Founder & President
US Office
Jonny Smith
Chief Executive Officer
UK Office
Jonny spent most of his early career in the Automotive industry. He moved to the tech industry 9 years ago, joining the Simply NUC team 3 years ago. Extremely focused and passionate for growth, Jonny heads up the UK / EMEA business and has grown this to multimillion dollar turnover. He is also an advisory Board Member of Intel. When he is not working (rarely), he loves to spend time holidaying with his family, camping, water sports and motorsports. He may also be found on the track with a race car.
Charles Abdouch
Chief Technology Officer
US Office
Charles is a pioneer in the IBM PC Compatible industry from the very beginning, ultra small to scalable enterprise servers, from integrated circuit and motherboard design to FPGA and PC Compatible BIOS coding from ground up, designing his own processor at 15, operating an IBM System 360 Version 50 for a bank at 16, designing his own PC motherboards at 21 and working with almost every major tier 1 computer company including Intel, Dell, HP, Newisys, AMD, Micron, Sun, Compaq, and NonStop (Tandom Computers).
Dan Knox
Chief Information Officer
US Office
Dan is an alumnus of Rochester Institute of Technology, and has over 20 years of experience in the computer industry. His background includes logic design, software development, and hardware debug. Dan’s natural inclination toward analysis and problem solving are crucial strengths for the CIO of a rapidly growing business. Outside of work Dan enjoys reading, completing puzzles, and listening to classical music.
Ryan McAnlis
Chief Revenue Officer
UK Office
Chief Revenue Officer Based in the UK office Ryan has 20 years IT sales leadership experience. He has worked for global companies such as Cisco where he led Commercial Sales. Ryan’s great strength is building and executing sales growth strategies. He has led businesses through multiple rounds of early-stage investment, growth, and acquisition. Most recently he crossed the table as a venture capital investor, NED and advisor into tech start-ups. In his youth Ryan was a successful competitive sailor, winning multiple Irish Championships and representing Ireland on the international stage.
Dan Houck
Chief Financial Officer
US Office
Dan joined Simply NUC after building a 20-year career in various companies, including Accenture and Dell Technologies. His desire to learn has driven his passion for continuous improvement and financial analysis. Dan has a bachelor’s degree in Computer Science from North Carolina State and an international MBA from the University of South Carolina. When not at work, he loves spending time with his wife and their three children.
Steve Savage
Chief Operating Officer
US Office
Steve brings a vast array of experience in the IT industry spanning over 30 years. In his most recent role, he was responsible for a system integration division that shipped over a billion dollars worth of hardware annually. His responsibilities included overseeing all aspects of production, solutioning, project management, quality, and procurement. Steve has successfully created repeatable processes that expanded production capabilities into other locations and countries. Steve also successfully founded and sold an IT services business while maintaining meaningful relationships with employees throughout the growth of the company.
Amy Jannise
VP of Human Resources
US Office
Amy brings over 15 years of HR experience to provide strategic leadership in the planning and implementation of quality-based, integrated human resources. Her wealth of knowledge around global scalability will be an integral part in the future of Simply NUC.
If you’re looking for a company that values its employees as much as its customers, join the Simply NUC team and help us continue to push the boundaries of what’s possible in the world of mini computing.
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